Promotion is for landowners who would rather share in the value that planning permission creates than sell at today’s price. Your land stays in your name and continues in its current use. We fund and manage the planning process, and once consent is secured the land is sold on the open market, with the proceeds shared on an agreed basis.
The structure varies with the site. A promotion agreement aligns both sides to the same outcome — the better the consent and the better the sale, the better we both do. An option agreement gives us the right to buy at a formula price once permission is granted. A conditional purchase fixes the price now and completes when the conditions are met. Which one suits you depends on how long you can wait and how much certainty you want.
It continues to be used, farmed or let exactly as before until the day it is sold.
We are paid from the sale proceeds, so a better outcome for you is a better outcome for us.
Promotion, option and conditional purchase each carry a different price, timescale and level of risk, and we set out all three.
We expect you to take your own legal advice, and we work alongside your solicitor rather than around them.
Tell us about your land: where it is, roughly how large, and anything you know about its history. Everything you share stays confidential, and there is no obligation.
We study the local planning policy, the planning history of your site and its neighbours, the access, services and constraints, and the demand from builders in the area. Then we visit the land in person.
We tell you what we found, including the problems. If your land has real potential, we explain how much and why. If it does not, we say so, and you will not have spent anything to find out.
Depending on the site and your plans, we may buy the land outright, or agree to promote it through planning on your behalf. Every agreement is reviewed by your own independent solicitor, and we contribute towards your legal costs.
We deal with whatever is holding the land back, whether that is access, drainage, title or planning, and prepare it properly for the developers who will build on it. When the work is done, the sale completes at the terms we agreed.
Values change when policy changes, and policy has changed a great deal in the last two years. If nobody has looked at your site since, nobody knows what it is worth today.
